Why it is on your list
Customers now ask ChatGPT, Gemini and Perplexity questions they used to type into a search box: which supplier to use, what something costs, who is good at a job.
The assistant writes one answer and names a few companies. Your search reports do not show whether you were one of them, so the question lands with marketing.
Step 1: find out where you stand
- Agree a short list of questions your customers really ask.
- Check how assistants answer them, several times each and on different days.
- Write the result as "named in X of Y asks", and note who is named instead.
Our answer on how to check if ChatGPT recommends your business walks through it in six steps.
Step 2: fix the likely causes
When a company is left out, the cause is usually on its own pages or in how others describe it. The common ones are listed in why ChatGPT does not recommend a business. GEO Agency helps with the on-site part:
- Page analysis scores a page across seven areas, with the reasons and suggested fixes. 1 credit a page.
- Suggested content drafts summaries, FAQs and JSON-LD schema markup for a person to check.
- Site audits (Pro and Agency) crawl up to 100 public pages and rank the weakest.
- Competitors and gaps compare your page with a rival's and list the questions you do not answer yet.
Step 3: report it honestly
Report the same questions the same way each month:
- How often you were named.
- Whether your site was linked.
- Who was named instead.
- The work done.
Avoid "we rank first in ChatGPT"; it will not survive your boss asking the assistant themselves. Our guide to reporting AI visibility without overpromising has a template and a checklist. PDF reports are included from Pro.
What it costs
- Free: 3 credits a month, no card.
- Pro: £29 a month (VAT included) for 50 credits, site audits, answer simulation and PDF reports.
- Agency: £129 a month (VAT included) if you need a shared team workspace or the WordPress connection.
All prices VAT included; cancel from Billing at any time. See Pricing.
Honest limits
The tools run on Google Gemini, so results are estimates of how an assistant might answer, not a log of what any assistant told a customer. Nobody can promise your company a place in an AI answer, and we do not.
Common questions
Which plan suits an in-house team?
Most single-company teams start on the free plan to try it, then move to Pro at £29 a month (VAT included) for 50 credits, site audits and PDF reports. Agency, at £129 a month (VAT included), is for teams that need a shared workspace or the WordPress connection.
How do I explain this to my boss?
Report "named in X of Y asks" for an agreed set of questions, who is named instead, and the work done. Avoid single screenshots and ranking language. Our reporting guide has wording you can copy.
Do I need a developer?
Not to start. Page analysis works on a URL or pasted text. Schema markup and crawl fixes may need whoever looks after your website.
Will it show what ChatGPT says about us?
No. The tools run on Google Gemini and estimate how an assistant might answer. To see what ChatGPT says, check by hand with a fixed set of questions; we explain how in a separate answer.
Is this instead of our SEO work?
No. It builds on it. Most of the groundwork is shared; GEO adds a different goal and a different way of measuring.