Simple monthly plans. Cancel any time.
- Free £0
- Pro £29 a month inc. VAT
- Agency £129 a month inc. VAT
Free covers page analysis and scoring (3 credits a month, no card). Paid plans add site audits, answer simulation and client reports. Prices are in pounds sterling, VAT included.
New here? Create a free account: the next page says "Sign in", but you can continue with Google, Microsoft, Apple or Facebook, or press "Need an account? Sign up" at the bottom to use your email. You start with 3 free credits, no card.
Pick a plan
Free
Pro
Agency
Enterprise
Before you choose
- Do I need a card?
- No. Free needs no card. You only add card details if you choose Pro, Agency or a top-up pack.
- Is VAT added at checkout?
- No. The price shown is the price you pay: £29 or £129 a month, VAT included.
- Can I cancel?
- Yes, from Billing at any time. Paid features stay on until the end of the period you paid for.
- What if I run out of credits?
- The AI tools pause until you have credit again. Buy a 200-credit top-up pack (£39) or move up a plan.
Honest limits: analysis runs on Google Gemini and scores are estimates. We never promise rankings or a place in an AI answer, because nobody can.
Need more credits? A 200-credit top-up pack costs £39 (VAT included) and can be bought from Billing at any time. Unused plan credits do not roll over to the next month.
What happens when you press Start free
- Create your accountOn the sign-in page, continue with Google, Microsoft, Apple or Facebook, or choose "Sign up" at the bottom to use your email. No card.
- Your dashboard opensWith 3 free credits, enough for 3 page analyses this month. A short "Getting started" list shows what to do first.
- Check your first pagePaste a URL or some text. You get a score across seven areas, the reasons and suggested fixes. Upgrade in Billing only if you need more.
| Feature | Free | Pro | Agency |
|---|---|---|---|
| Monthly credits | 3 | 50 | 500 |
| Page analysis and scoring | |||
| Site audits | Not included | ||
| Answer simulation | Not included | ||
| Competitor comparison | 1 competitor | ||
| PDF export and share links | Not included | ||
| White-label PDF reports | Not included | ||
| Team workspace | Not included | Not included | |
| WordPress connection | Not included | Not included | |
| AI agent workspace | Not included | Not included |
What a paid plan adds, and what a report looks like
- Pro, £29 a month (VAT included)Adds to Free: site audits, answer simulation, PDF export, share links and white-label PDF reports. 50 credits instead of 3.
- Agency, £129 a month (VAT included)Adds to Pro: a team workspace, the WordPress connection and the AI agent workspace. 500 credits instead of 50.
Four quick questions, then a person replies
Ask for a sample report or help choosing a plan. Nothing is sent until you press the button on the last step, and you can start free at any step.
Plans compared: common questions
What is the difference between the Free, Pro and Agency plans?
Free gives you 3 credits a month for page analysis and scoring, one competitor per project and up to 5 gap analyses per page. Pro (£29 a month inc. VAT, 50 credits) adds site audits, answer simulation, PDF export, share links and white-label PDF reports. Agency (£129 a month inc. VAT, 500 credits) adds a team workspace, the WordPress connection and the AI agent workspace.
How far does a month of credits go?
One page analysis uses 1 credit, so Free covers 3 page analyses a month, Pro 50 and Agency 500. A site audit uses 10 credits, and quick fixes and PDF exports use half a credit each. The full list is under “What a credit buys” on this page.
What does a credit cost on each plan?
At the plan prices, Pro works out at 58p a credit (£29 for 50) and Agency at about 26p a credit (£129 for 500). A 200-credit top-up pack is £39, about 20p a credit. All of these prices include VAT.
Do unused credits roll over to next month?
No. Plan credits reset each month and unused ones do not carry over. Credits are not refundable.
What happens if I run out of credits?
The AI tools pause until you have credit again. You can buy a 200-credit top-up pack (£39 inc. VAT) from Billing at any time or move to a bigger plan. If an AI request fails on our side, its credits are given back automatically.
Do your prices include VAT?
Yes. The price shown is the price you pay: Pro £29 a month, Agency £129 a month and a 200-credit top-up pack £39, all VAT included. Nothing is added at checkout.
Do I need a card to start?
No. The Free plan needs no card. You only add payment details if you choose Pro, Agency or a top-up pack.
Can I cancel or move to a smaller plan?
Yes, from Billing at any time. Your paid features stay on until the end of the period you have paid for. Moving to a smaller plan does not refund the current period. The refund policy has the details.
Which plan suits an agency with several clients?
Agency is built for that: 500 credits a month, a shared team workspace, white-label PDF reports for clients and the WordPress connection. If you need a bespoke scope, Enterprise is agreed with you per contract. If you would rather we did the work, the done-for-you service is quoted per job.
What a credit buys
Every AI action uses credits from your balance. The cost is set on our server, and your balance is always shown in the app.
| Action | Cost |
|---|---|
| Page analysis (one URL or text) | 1 credit |
| Site audit (Pro and Agency) | 10 credits |
| Competitor comparison | 1 credit |
| Gap analysis for a page | 1 credit |
| Answer simulation | 1 credit (0.5 in Simulation Lab and batch runs) |
| Prompt Lab test | 1 credit |
| Quick fix, applying a suggestion or rewrite, regenerating content | 0.5 credits |
| PDF export | 0.5 credits |
| AI agent tasks (Agency) | 2 to 5 credits, shown before you run it |
If an AI request fails on our side, the credits for it are given back automatically. You need at least some credit left to use the AI tools.
Not sure how far a plan goes? The credit and plan calculator adds up a month's work for you and shows the sum.
| Plan | Limit |
|---|---|
| Free | 5 a minute, 30 a day |
| Pro | 20 a minute, 500 a day |
| Agency | 40 a minute, 1,500 a day |
Rather we did the work?
The done-for-you service is quoted for each piece of work after a short conversation, so you know the price before anything starts.
We never promise rankings or a place in an AI answer, because nobody can. Analysis runs on Google Gemini and scores are estimates.