Guides for agencies and in-house marketers

• Guide · 6 min read

  GEO vs SEO: what changes when customers ask AI instead of searching

  A plain comparison. What stays the same, what is new (being named in the answer, consistent facts about the business, mentions on other sites) and how to measure it without guesswork.

  Read the guide: GEO vs SEO: what changes when customers ask AI
• Guide · 7 min read

  AI visibility reporting for agencies: a monthly template

  A practical template for agencies: what to measure, how often, how to explain answers that change from one ask to the next, the wording to avoid, and a checklist you can print.

  Read the guide: AI visibility reporting for agencies

• Free tool · 2 min

  Is your page ready to be quoted by AI? A 2-minute self-check

  Eight yes/no questions about one page give a rough score and a short fix list. A self-check, not a measurement.

• Free tool · 2 min

  How many credits do you need? Plan calculator

  Enter how many sites and checks a month; see the credits used, the plan that fits and the monthly price, with the sum shown.

• Free tool · 2 min

  Build the question set to test AI assistants with

  Describe the business in three words and get ten customer-style questions to ask assistants, ready to copy or print.

• Answer · 4 min

  How do I check if ChatGPT recommends my business?

  Ask the questions your customers ask, several times each, signed out, and write down who is named. Six steps and a simple record sheet.

• Answer · 4 min

  How do I get my website cited in AI answers?

  Answer the question plainly on one page, keep your facts consistent, let crawlers in and earn mentions elsewhere. What helps, and what nobody can promise.

• Answer · 4 min

  Does schema markup help you appear in AI answers?

  It helps machines read your facts correctly. It does not, on its own, get you named. Which types are worth adding and how to check them.

• Answer · 3 min

  What is llms.txt, and do I need one?

  A short plain-text guide to your site for AI tools. It is a proposal, not an agreed standard: cheap to add, but no reason to expect results from it alone.

• GEO agency for UK businesses and agencies

  What a GEO (AI search optimisation) agency does, how the GEO Agency tools and done-for-you service fit, who it suits, prices and the questions to ask any agency.

• AI visibility checks and reports for marketing agencies

  Check how often AI assistants name each client, fix the likely causes and send a white-label report that survives the client checking for themselves.

• AI visibility for in-house marketing teams

  Find out whether AI assistants name your company for the questions your customers ask, which pages to fix first, and how to report it to your boss honestly.

• Why ChatGPT doesn't recommend your business, and what to check

  The usual causes, in the order worth checking: no clear answer on your pages, facts that do not match, pages crawlers cannot read, and too few mentions elsewhere.

• AI says the wrong things about your business: how to correct it

  Old prices, a closed office, a service you dropped. Where wrong facts usually come from and the order to fix them in.

• Why AI recommends your competitor instead of you

  Compare what their pages say with yours, question by question. The gaps that usually explain it, and what you can change.

• Fewer clicks since Google's AI Overviews? What to check

  When the answer appears above the results, some searches stop there. How to tell if that is what happened, and what to do.

• AI visibility checks for freelance SEO consultants

  Add AI answer checks to the SEO work you already sell, on one £29 plan, without promising what nobody can deliver.

• AI visibility for accountants, solicitors and other professional firms

  People ask assistants which firm to trust. What makes a firm easy to name, and which pages to check first.

• AI visibility for online shops: being named for product questions

  Shoppers ask assistants what to buy. How product, category and buying-guide pages can be made easier to quote.

• AI visibility for local businesses, and the agencies that serve them

  "Who is good near me?" is now asked of assistants too. The local facts that need to match everywhere, and how to check.

• Example AI visibility audit, step by step (illustration)

  A walk-through of an audit for a fictional accountancy firm: the questions, the record sheet, the page scores and the fix list.

• White-label AI visibility reports for agencies

  Send clients a PDF under your own name: what goes in it, which plans include it and the wording that keeps it honest.

• GEO, AEO, LLMO and AI SEO: are they the same thing?

  Four names for overlapping work. What each usually means, where they differ, and which questions to ask a supplier.

• AI visibility tool or done-for-you service: which do you need?

  A side-by-side comparison of doing it yourself with the tools and having us do it, with who each one suits.

• Rank tracking vs AI visibility tracking: what is the difference?

  A rank tracker records a position in a list. An AI answer has no list. What to measure instead, and how to keep both.

• GEO Agency vs Profound: an honest comparison

  Published prices, which AI assistants each covers, and when Profound fits better. Facts from Profound's own pages, checked 13 November 2026.

• GEO Agency vs Peec AI: an honest comparison

  Published prices, which AI models each covers, and when Peec AI fits better. Facts from Peec AI's own pricing page, checked 13 November 2026.

• GEO Agency vs OtterlyAI: an honest comparison

  Published prices, which AI engines each covers, and when OtterlyAI fits better. Facts from OtterlyAI's own pages, checked 13 November 2026.

• GEO Agency vs the Semrush AI Visibility Toolkit

  Prices, which AI platforms each covers, and when Semrush fits better. Facts from Semrush's own pages, checked 13 November 2026.

• What is generative engine optimisation (GEO)?

  The plain definition, what the work involves, what it cannot do, and how it relates to SEO.

• GEO glossary: AI search terms explained in plain English

  Citation, grounding, answer engine, entity, llms.txt, AI Overviews and more, each in two or three sentences.

• Should you block AI crawlers? robots.txt for GPTBot and others

  Which bots are which, what blocking each one does and does not do, and a sensible default for most businesses.

• How to write a page AI assistants can quote

  Answer first, one question per section, facts in plain sentences, sources and dates. A before-and-after you can copy.

Rather have a person look at one site? Ask for a sample report.

• Generative engine optimisation, in plain English
• What an AI visibility audit covers
• What the tools can and cannot tell you
• Plans and prices

GEO Agency's tools run on Google Gemini and give estimates. We never promise rankings or a place in an AI answer, because nobody can.