The short answer
Profound says it runs structured prompts across AI platforms to see where and how a brand appears, on a free trial or a custom-priced Enterprise plan.[1]
GEO Agency scores your pages and suggests fixes, from £0 to £129 a month with VAT included. It runs on Google Gemini, so its results are estimates.
Read this first: we are not neutral
We are not neutral. We make GEO Agency, so read this as our view, not a review.
Every fact about Profound comes from Profound's own public pages. Each one links to its source, checked on .
We have not used Profound ourselves. Prices and features change, so check their pages before you decide. If something here is out of date, tell us at hello@trustedmedia.co.uk.
Profound and GEO Agency side by side
Their column comes from their own pages; the numbers in brackets link to each source. Ours comes from our Pricing page.
| Profound | GEO Agency | |
|---|---|---|
| What it does | "Runs structured prompts across AI platforms", tracking citations, sentiment, ranking and competitors. Also an "AI Marketer" for marketing work.[1] | Scores your pages across seven areas, with the reasons and suggested fixes. Site audits, answer simulation, competitor and gap checks, white-label PDF reports. |
| Published price | Trial: free. Enterprise: custom, by demo. An Agency Growth plan is mentioned with no price shown.[1] | Free £0 (3 credits a month), Pro £29 a month (50 credits), Agency £129 a month (500 credits). VAT included. Enterprise by agreement. |
| AI assistants | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 10 answer engines.[1] | Runs on Google Gemini. Results are estimates, not a record of what ChatGPT or other assistants told a customer. |
| Trial or free plan | Trial: 50 prompts run daily for 7 days.[1] | Free plan, no card needed. Paid plans can be cancelled from Billing at any time. |
| Seats and support | Unlimited seats. Enterprise adds dedicated support, SSO/SAML and SOC 2.[1] | Optional done-for-you service: a person runs the checks and fixes with you, quoted before anything starts. |
What Profound says it offers
- Tracking: it "runs structured prompts across AI platforms", tracking citations, sentiment, ranking and competitive presence.[1]
- Engines: Enterprise lists capability for ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Anthropic Claude, Google AI Overviews and others, with up to 10 tracked.[1]
- AI Marketer: described as a "superintelligent teammate" to research, write and report, priced on credits.[1]
- Agencies: a self-serve Agency Growth plan with 400 credits a month per client workspace. No price was shown when we checked.[1]
When Profound fits better
- You need a record of real answers from several answer engines, tracked daily. GEO Agency does not log what ChatGPT or others say.
- You are a large organisation that needs SSO/SAML, SOC 2 and dedicated support, which Profound lists on Enterprise.[1]
- You want AI agents for marketing work, such as drafting and reporting, inside the same product.[1]
- You are happy to buy through a demo and a custom package.
When GEO Agency fits better
- You want the price before you talk to anyone: Free, Pro £29 or Agency £129 a month, VAT included, in pounds.
- You need to know what to fix on the page: each page is scored across seven areas, with the reasons and suggested fixes.
- You send clients reports: white-label PDF reports are on Pro and Agency.
- You would rather hand it over: a person at GEO Agency can do the work with you, quoted first.
Can you use both?
Yes. A tracking tool shows what the assistants say. GEO Agency helps you work out which pages to fix and report the work.
Try the free plan on one page first, and see rank tracking vs AI visibility for what to measure.
Sources, checked on 13 November 2026
- Profound pricing page (www.tryprofound.com/pricing), checked on .
Honest limits
GEO Agency runs on Google Gemini, so its scores and answer simulations are estimates, not a record of what ChatGPT or any other assistant told a customer.
We do not promise rankings or a place in AI answers, and this page does not claim that either tool can.
Common questions
How much does Profound cost?
When we checked on 13 November 2026, Profound's pricing page showed a free Trial and an Enterprise plan with custom pricing ("Get a Demo"). An FAQ there mentions a self-serve Agency Growth plan, but no price was shown for it. GEO Agency costs £0, £29 or £129 a month, VAT included.
Which AI assistants does Profound track?
Its pricing page (checked 13 November 2026) lists ChatGPT, Gemini and Google AI Overviews on the Trial, and up to 10 answer engines on Enterprise, including ChatGPT, Perplexity, Google AI Mode, Gemini, DeepSeek, Claude and Google AI Overviews. GEO Agency runs on Google Gemini only.
Is GEO Agency a cheaper Profound?
Not quite. Profound tracks what answer engines say about a brand. GEO Agency scores your pages, suggests fixes and reports on them, and its answer simulation runs on Gemini. They overlap, but they are built for different jobs.
Can an agency use GEO Agency for several clients?
Yes. The Agency plan (£129 a month, VAT included, 500 credits) adds a shared team workspace, the WordPress connection and white-label PDF reports.