The short answer
Semrush says its AI Visibility Toolkit "shows you how brands appear in AI-generated answers". It costs $99 a month on its own, or comes in the Semrush One bundles.[1]
GEO Agency scores your pages and suggests fixes, from £0 to £129 a month with VAT included. It runs on Google Gemini, so its results are estimates.
Read this first: we are not neutral
We are not neutral. We make GEO Agency, so read this as our view, not a review.
Every fact about Semrush AI Visibility Toolkit comes from Semrush AI Visibility Toolkit's own public pages. Each one links to its source, checked on .
We have not used Semrush AI Visibility Toolkit ourselves. Prices and features change, so check their pages before you decide. If something here is out of date, tell us at hello@trustedmedia.co.uk.
Semrush AI Visibility Toolkit and GEO Agency side by side
Their column comes from their own pages; the numbers in brackets link to each source. Ours comes from our Pricing page.
| Semrush AI Visibility Toolkit | GEO Agency | |
|---|---|---|
| What it does | AI Visibility Score, competitor research, prompt research, brand sentiment, daily prompt tracking and an AI search site audit.[1] | Scores your pages across seven areas, with the reasons and suggested fixes. Site audits, answer simulation, competitor and gap checks, white-label PDF reports. |
| Published price | $99 a month for the toolkit. Semrush One bundles (Starter, Pro+, Advanced) cost more; the prices page shows them in your local currency.[1][2] | Free £0 (3 credits a month), Pro £29 a month (50 credits), Agency £129 a month (500 credits). VAT included. Enterprise by agreement. |
| AI assistants | Prompt Tracking on "platforms like Google AI Mode and ChatGPT".[1] | Runs on Google Gemini. Results are estimates, not a record of what ChatGPT or other assistants told a customer. |
| How much you can track | 25 prompts and 1 project. 50 more prompts are $60 a month. Semrush One: 50 prompts on Starter, 100 on Pro+.[1] | Credits: 3, 50 or 500 a month. One page analysis is 1 credit. |
| Trial or free plan | "The AI Visibility Toolkit does not offer a free trial."[1] | Free plan, no card needed. Paid plans can be cancelled from Billing at any time. |
What Semrush AI Visibility Toolkit says it offers
- Built for SMBs, agencies and mid-market companies.[1]
- Reports: Visibility Overview, Competitor Research, Prompt Research, Brand Performance, Prompt Tracking and an AI Search Site Audit (up to 100 pages).[1]
- Brand Performance runs common queries through LLMs like ChatGPT and Google's AI Mode, and looks at share of voice and sentiment.[1]
- Extra people each need their own $99 licence; extra domains are $99 each.[1]
When Semrush AI Visibility Toolkit fits better
When GEO Agency fits better
- You do not want a big SEO suite: start free, then Pro £29 or Agency £129 a month, VAT included.
- You need to know what to fix on the page: each page is scored across seven areas, with the reasons and suggested fixes.
- You send clients reports: white-label PDF reports are on Pro and Agency.
- You would rather hand it over: a person at GEO Agency can do the work with you, quoted first.
Can you use both?
Yes. Semrush can track the answers and your SEO. GEO Agency helps you work out which pages to fix and report the work.
Try the free plan on one page first, and see GEO vs SEO for what changes.
Sources, checked on 13 November 2026
- Semrush knowledge base: AI Visibility Toolkit (www.semrush.com/kb/1493-ai-toolkit), checked on .
- Semrush plans and pricing page (www.semrush.com/prices/), checked on .
Honest limits
GEO Agency runs on Google Gemini, so its scores and answer simulations are estimates, not a record of what ChatGPT or any other assistant told a customer.
We do not promise rankings or a place in AI answers, and this page does not claim that either tool can.
Common questions
How much is the Semrush AI Visibility Toolkit?
Semrush's knowledge base (checked 13 November 2026) gives the price as $99 per month, with 25 prompts for Prompt Tracking and 1 project. Extra prompts are $60 a month for 50. Semrush One bundles it with the SEO toolkit at higher prices. GEO Agency costs £0, £29 or £129 a month, VAT included.
Is there a free trial of the Semrush AI Visibility Toolkit?
Its knowledge base says the AI Visibility Toolkit does not currently offer a free trial (checked 13 November 2026). GEO Agency has a free plan with 3 credits a month and no card needed.
Which AI platforms does Semrush check?
Its knowledge base says Prompt Tracking monitors platforms like Google AI Mode and ChatGPT, and Brand Performance runs queries through LLMs like ChatGPT and Google's AI Mode. GEO Agency runs on Google Gemini only.
I already pay for Semrush. Do I need GEO Agency?
Maybe not. If you want AI visibility next to your SEO data, the toolkit keeps it in one place. GEO Agency is worth a look if you want page-by-page scores and fixes, white-label PDFs or a person to do the work.