GEO services: see where AI assistants name you, and why they don't.
GEO (generative engine optimisation) services help a business get named in answers from ChatGPT, Gemini and Perplexity.
Ours start with an AI visibility audit: how often assistants name you for your customers' questions, who they name instead and the likely causes on your pages. Then a ranked fix list and a re-check.
New here? Create a free account: the next page says "Sign in", but you can continue with Google, Microsoft, Apple or Facebook, or press "Need an account? Sign up" at the bottom to use your email. You start with 3 free credits, no card.
- Run it yourself: start free with page checks; full site audits from the Pro plan (£29 a month, VAT included).
- Have us run it: quoted after a short conversation, before any work starts.
- 3 free credits a month, no card needed
- Cancel any time
- Runs on Google Gemini
- UK company
Generative engine optimisation, in plain English
When someone asks ChatGPT, Gemini or Perplexity for a recommendation, the assistant writes one answer and names a few businesses. GEO is the work of making your business easier for those assistants to find, understand and name. It builds on good SEO rather than replacing it.
Answers on your pages
Assistants lean on pages that answer the question directly. We find the questions your pages do not answer yet.
Structure and markup
Clear headings, summaries and schema markup make the facts easier for a machine to read and check.
Facts that can be checked
Up-to-date details and evidence, so an assistant has a reason to trust the page over a rival's.
Comparing GEO agencies? Our page on GEO agency services for UK businesses and agencies explains what a GEO agency does, how our tools and done-for-you work fit, and what to ask any agency.
What an AI visibility audit covers
You can run the checks yourself on the platform, or have us run them for you. Either way, this is what gets looked at.
The questions
We agree the questions your customers actually ask an assistant, for example "who is a good accountant near me" or "which agency does X". Your own words, not a generic list.
How often you are named
Each question is asked several times, because answers change from one ask to the next. We record how often the business is named and who is named instead.
Your pages
The pages that should answer those questions are scored across seven areas (answerability, verifiability, structure, freshness, authority, crawlability and safety), with the reasons shown.
A ranked fix list
The likely causes, most important first: missing answers, weak page structure, missing schema markup, out-of-date or thin content.
A re-check
Later, the same questions are asked the same way again, so the before and after are comparable. If nothing moved, the report says so.
Four quick questions, then a person replies
Say who it is for and what you want first. Nothing is sent until you press the button on the last step, and you can start free at any step.
Self-serve tools
Sign up, add a page or a site and work through the results. Each tool uses credits from your plan.
Page analysis
Scores a page (a URL or pasted text) across seven areas: answerability, verifiability, structure, freshness, authority, crawlability and safety, with the reasons and suggested fixes.
For: Anyone who writes or edits web pages for a business.
Limits: The score is an AI estimate of how easy the page is for an assistant to use, not a measure of traffic or rankings.
Suggested content
Drafts summaries, FAQs and JSON-LD schema markup for a page.
For: Content editors and developers.
Limits: Drafts need a person to check facts and tone before they go live.
Site audits
Crawls up to 100 pages of a site and ranks the weakest pages so the work starts in the right place.
For: Pro and Agency plans.
Limits: Only public pages are crawled. Pages that need a login or block crawlers are skipped.
Answer simulation
Shows how an AI assistant might answer a question about a topic, and whether the page is likely to be used.
For: Teams deciding which questions to target.
Limits: Runs on Google Gemini only. ChatGPT, Perplexity and other assistants can answer differently, so treat it as an estimate.
Competitors and gaps
Compares a page with a rival page and lists questions the page does not yet answer.
For: Anyone planning new content.
Limits: Free plan: one competitor. Comparisons use public page content only.
Reports and WordPress
PDF reports (white-label on paid plans) and, on the Agency plan, a WordPress connection to push approved changes.
For: Agencies reporting to clients.
Limits: Nothing is published to WordPress until a person approves it.
What happens when you press Start free
- Create your accountOn the sign-in page, continue with Google, Microsoft, Apple or Facebook, or choose "Sign up" at the bottom to use your email. No card.
- Your dashboard opensWith 3 free credits, enough for 3 page analyses this month. A short "Getting started" list shows what to do first.
- Check your first pagePaste a URL or some text. You get a score across seven areas, the reasons and suggested fixes. Upgrade in Billing only if you need more.
What the tools can and cannot tell you
Runs on Google Gemini
Analysis and simulation use Google's Gemini models. We will only say another assistant is covered once we query it directly and log every call.
Scores are estimates
A score is an AI's judgement of a page, with the reasons shown so you can check it. It is not traffic, rankings or sales.
No ranking promises
Nobody can guarantee a place in an AI answer. Answers change from one ask to the next. We sell the checking, the fixes and an honest measurement.
Have us run it
For businesses without the time to do it themselves, and agencies who want the work white-labelled for their clients. A person at GEO Agency runs it with you.
Check
We agree the questions your customers ask, then ask them several times and record how often the business is named and who is named instead.
Fix
We work through the likely causes with you: missing answers, weak page structure, missing schema markup, out-of-date or thin content.
Report
We repeat the same checks later and give you a plain report of what changed. If nothing moved, the report says so.
The same question is asked several times, and each client is marked as named or not named every time. The report shows how often, not a single lucky answer.
Price: quoted for each piece of work after a short conversation, so you know the cost before anything starts. No long contract.
Ask about the done-for-you service
GEO and AI visibility: straight answers
What is generative engine optimisation (GEO)?
GEO is the work of making a business easier for AI assistants such as ChatGPT, Gemini and Perplexity to find, understand and name when someone asks them a question. In practice it means clear answers on your own pages, good structure and schema markup, and up-to-date facts that can be checked. It sits alongside normal SEO rather than replacing it.
How is GEO different from SEO?
SEO is about where your pages appear in a list of search results. GEO is about whether an AI assistant uses your pages and names your business inside the answer it writes. Much of the groundwork is shared, such as pages that answer real questions clearly, so good SEO helps GEO.
What is an AI visibility audit?
A check of how often AI assistants name a business for the questions its customers ask, who they name instead, and what on the business's own pages is the likely cause. You get a ranked fix list, and later a re-check using the same questions so the change can be measured.
Can you guarantee my business will appear in ChatGPT or other AI answers?
No, and nobody honestly can. AI answers change from one ask to the next, and the companies behind them do not publish how they choose sources. We sell the checking, the fixes and an honest measurement of what changed.
Which AI assistants do you check?
The self-serve tools run on Google's Gemini models, so their results are an estimate of what other assistants might say. If you need a specific assistant checked as part of the done-for-you service, ask and we will tell you what we can check before any work starts.
Is GEO the same as geo-targeted or location-based marketing?
No. Here GEO means generative engine optimisation: getting a business found and named in answers from AI assistants such as ChatGPT, Gemini and Perplexity. Geo-targeted advertising and location-based marketing are different services, and we do not offer them.
Are you a UK GEO agency?
Yes. GEO Agency is a trading name of Trusted Media Agency Limited, a company registered in England and Wales (No. 11108382) with its registered office in Stamford, Lincolnshire. Prices are in pounds sterling.
How long before changes show up in AI answers?
There is no fixed timescale. Assistants pick up changes to the web at different speeds, and some questions move faster than others. That is why we re-run the same checks later rather than promise a date.
How much does it cost?
The self-serve platform has a free plan, Pro at £29 a month and Agency at £129 a month, VAT included. The Pricing page lists what each plan and credit covers. The done-for-you service is quoted for each piece of work after a short conversation, so you know the cost before anything starts.
See plans and prices · GEO agency for UK businesses and agencies · Guide: GEO vs SEO · Guide: a monthly AI visibility reporting template · Why ChatGPT does not recommend a business · For agencies · For in-house teams