The short answer
A GEO agency helps a business get found, described correctly and named when people ask AI assistants such as ChatGPT, Gemini or Perplexity for a recommendation.
GEO Agency is a UK company that does this mainly through software: self-serve tools that agencies and in-house marketers use themselves. If you would rather hand the work over, we also run it for you, quoted before anything starts.
What a GEO agency does
Generative engine optimisation (GEO), also called AI search optimisation, is the work of making a business easy for AI assistants to understand and recommend. Our page on what GEO is covers the idea in full. In practice, a GEO agency usually does five things:
- Agrees the questions real customers ask an assistant.
- Checks the answers. Each question is asked several times, because answers change, and the agency records who is named.
- Audits the pages. It finds why the business is missing: no clear answer on the page, weak structure, missing schema markup, facts that do not match elsewhere, or pages crawlers cannot read.
- Fixes the likely causes. It rewrites or adds the pages that should answer each question.
- Re-checks and reports. It asks the same questions the same way later and reports the change, including when nothing moved.
How GEO Agency fits
GEO Agency gives you the tools to do most of that list yourself:
- Page analysis scores a page across seven areas and explains each score.
- Suggested content drafts summaries, FAQs and schema for a person to check.
- Paid plans add site audits, answer simulation, competitor and gap checks, and white-label PDF reports.
The Services page lists each tool with its limits.
Rather not do it yourself? A person at GEO Agency can run the same checks, make the fixes with you and report back. That is the done-for-you GEO service, for your own business or white-labelled for your agency's clients.
Not sure which suits you? Our comparison of a tool and a done-for-you service sets them side by side.
How the tool works, in four steps
- Step 1
Choose the questions
The questions your customers, or your client’s, ask an AI assistant.
- Step 2
Check the answers
Each question is asked several times on Google Gemini, to see who is named and how often.
- Step 3
Fix the likely causes
A ranked fix list for the pages: missing answers, schema markup, unclear facts.
- Step 4
Re-check and report
The same questions again, before and after, in a plain report (PDF reports from Pro).
Who it is for
- UK marketing agencies that want to check and report AI visibility for several clients. See AI visibility for agencies.
- Freelance SEO consultants adding AI answer checks to the work they already sell.
- In-house marketers asked "are we showing up in ChatGPT?" who want a straight, measured answer.
- Business owners who would rather have it done for them.
It is not for anyone who wants a guaranteed place in an AI answer, or a one-click fix.
Prices
You can start free with no card. Paid plans renew monthly until you cancel. Prices are in pounds sterling, VAT included.
| Plan | Price | Credits |
|---|---|---|
| Free | £0 | 3 credits a month |
| Pro | £29 a month, VAT included | 50 credits a month |
| Agency | £129 a month, VAT included | 500 credits a month |
| Top-up pack | £39 once, VAT included | 200 credits |
| Enterprise | Agreed per contract | Agreed per contract |
| Done for you | Quoted per piece of work | Not applicable |
One page analysis uses one credit; site audits and some other tools use more. The Pricing page lists what each plan includes and what each credit buys.
Questions to ask any GEO agency
- Which assistants do you actually query, and how?
- How many times is each question asked, and will you show me the answers?
- What happens in the report if nothing moves?
- Who writes the fixes, and do I approve them before they go live?
Our answers:
- The tools run on Google Gemini.
- Each question is asked more than once.
- The report says so when nothing moved.
- Nothing is published until a person approves it.
We are a UK company, Trusted Media Agency Limited, and you can check our Companies House record.
Honest limits
GEO Agency's tools run on Google Gemini. Page scores and answer simulations are estimates of how an assistant might treat a page, not a record of what ChatGPT or any other assistant said to a customer. We do not promise rankings or a place in AI answers, because nobody can.
Common questions
Is GEO Agency a GEO agency or a software tool?
Both: self-serve tools first, with an optional done-for-you service run by a person at GEO Agency.
Are you based in the UK?
Yes. GEO Agency is a trading name of Trusted Media Agency Limited, a company registered in England and Wales (No. 11108382) with its registered office in Stamford, Lincolnshire. Prices are in pounds sterling, VAT included.
Is a GEO agency the same as an AI search optimisation agency?
Usually, yes. GEO (generative engine optimisation), AEO (answer engine optimisation) and "AI search optimisation" are different names for overlapping work: helping a business get found, described correctly and named in AI answers.
Do you work with businesses in London, Leicester or elsewhere in the UK?
Yes. The tools are online, so they work wherever you are, and the done-for-you service does not need a local office. We do not have offices in other towns: our registered office is in Stamford, Lincolnshire.
Is a GEO agency the same as a geo-targeting or location marketing agency?
No. GEO here means generative engine optimisation: getting a business found and named in AI answers. Geo-targeted advertising and location-based marketing are different services, and GEO Agency does not offer them.
How much does the done-for-you work cost?
It is quoted for each piece of work after a short conversation, so you know the cost before anything starts.
Can you guarantee we will appear in ChatGPT or Google AI Overviews?
No. Nobody controls what an assistant writes, and answers change from one ask to the next. Treat any guarantee of placement as a warning sign. What we sell is the checking, the fixes and an honest measurement of what changed.