The short version
- The self-serve tools will cover most of what you need if you or your team have a few hours a month and are comfortable editing web pages. The free plan lets you try them without a card.
- The done-for-you service puts a person on it if you would rather hand the job to someone, or you are an agency with more clients than people.
Either way, the results are measured the same honest way.
Side by side
| Self-serve tools | Done for you | |
|---|---|---|
| Who does the work | You or your team, in the app | A person at GEO Agency, with you |
| Cost | Free £0, Pro £29 or Agency £129 a month, VAT included | Quoted per piece of work before anything starts |
| Speed to start | Today: sign up, add a page, run a check | After a short conversation and an agreed quote |
| Fixes | Suggested fixes you apply (Agency can push approved changes to WordPress) | We make or brief the changes with you |
| Reports | PDF export, share links and white-label PDFs on Pro and Agency | A written report, white-labelled for agencies on request |
| Best for | Marketers and agencies with time and some SEO skill | Businesses without the time, and agencies short of hands |
What you get with the tools
The tools score a page across seven areas (answerability, verifiability, structure, freshness, authority, crawlability and safety) with reasons and suggested fixes. Paid plans add:
- site audits of up to 100 pages;
- answer simulation;
- competitor and gap checks;
- PDF reports you can send under your own name.
A page analysis costs 1 credit and a site audit 10, so you can see in advance what a month will use. The credit and plan calculator works it out for your numbers.
What you get done for you
A person at GEO Agency:
- agrees the questions with you;
- takes the baseline;
- works through the fixes in order of importance;
- re-checks the same questions the same way.
You get a plain report of what was checked, what was changed and what moved. For agencies, the work can carry your name.
It is quoted per piece of work after a short conversation, with no long contract. You can ask on the Services page.
To see what the work looks like before you decide, read the example AI visibility audit, which walks through each step for a fictional business.
How to choose
- Choose the tools if you want to learn the method, have someone who can edit the site, and want costs you control month to month.
- Choose done for you if time is the constraint, the site is complex, or you need a written report you can put in front of a board or a client.
- Mix them if you like: start with the free plan to see where you stand, then hand over the parts you do not want to do.
Honest limits
The tools run on Google Gemini, so their scores and simulations are estimates, not a record of what ChatGPT or any other assistant told a customer.
A person doing the work does not change what nobody controls: we do not promise rankings or a place in AI answers on either route.
Common questions
Can I start with the tools and switch to done-for-you later?
Yes. Many people try the free plan first to see what the checks show, then decide whether they have the time to do the fixes themselves. Your account stays yours either way.
How much does the done-for-you service cost?
It is quoted for each piece of work after a short conversation, so you know the cost before anything starts. There is no long contract.
Can an agency white-label the done-for-you work?
Yes. Agencies can ask us to run the work for a client under the agency's name. Say so in the enquiry on the Services page.
Do I need the Agency plan to work on several clients?
Not strictly. Pro covers 50 credits a month, which suits one business or a consultant. Agency adds a shared team workspace, the WordPress connection and 500 credits, which suits several people working on several clients.
Is the done-for-you work more accurate than the tools?
It uses the same honest method, with a person doing the checking, choosing the fixes and making them. A person can also check specific assistants by hand where agreed. It is still an estimate of a moving target, not a guarantee.