Your month
An estimate from the numbers you entered. Your real use may differ.
8.5 credits a month
Suggested plan: Pro, about £29 a month, VAT included
The sum: (5 × 1 + 0 × 10 + 2 × 1 + 1 × 1 + 1 × 0.5) = 8.5 credits per site, × 1 site = 8.5.
How the calculation works
Each action has a fixed credit cost, set on our server and listed on Pricing. The calculator multiplies each number you enter by its cost, adds them up for one site, then multiplies by the number of sites.
A month with five page analyses, two answer simulations, one competitor comparison and one PDF for a single site comes to 5 + 2 + 1 + 0.5 = 8.5 credits.
It then picks a plan:
- Free covers up to 3 credits a month, but only page analysis and scoring, so any site audit, answer simulation or PDF needs a paid plan.
- Pro covers 50 credits for £29 (VAT included).
- Between 50 and 250 credits, it compares Pro plus 200-credit top-up packs at £39 each with Agency at £129 (all VAT included), and shows the cheaper.
- Agency covers 500 credits; above that it adds top-up packs and suggests talking to us about Enterprise.
Reading the result
- Site audits are the big item. At 10 credits each, one audit per site per month is often most of a Pro plan for a single site.
- Audit once, then re-check. Many people run a full audit once at the start and then re-check the handful of pages that matter each month, which uses far fewer credits.
- Agencies: count every client site. Tick the team box if more than one person needs to work in the same workspace: the team workspace, the WordPress connection and the AI agent workspace are Agency features.
Our guide on reporting AI visibility to clients suggests a monthly rhythm that keeps the work, and the credits, steady. If you would rather not run the checks yourself at all, compare the tools with our done-for-you service.
Try it before you choose
- Start free. The free plan gives you 3 credits a month with no card, enough to analyse a few pages and see how the scores and suggestions read.
- Move up when you know your month. You can move up to Pro or Agency from Billing when you know what a month looks like.
- Cancel at any time. Paid features stay on to the end of the period.
Honest limits
- It is an estimate. The calculator works from your own numbers.
- Some costs are not in the sums above. Quick fixes, rewrites and regenerated content cost 0.5 credits each and AI agent tasks 2 to 5 credits.
- The tools run on Google Gemini, so their scores and simulations are estimates of how an assistant might answer, not a record of what one said.
- No promises. We never promise rankings or a place in an AI answer.
Common questions
Where do the credit costs come from?
They are the costs our server charges, the same list as "What a credit buys" on the Pricing page: page analysis 1 credit, site audit 10, answer simulation 1, competitor comparison 1 and PDF export 0.5.
Is the suggested plan always the cheapest?
It is the cheapest of Free, Pro, Pro plus top-up packs and Agency for the month you entered. If you need a shared team workspace or the WordPress connection, only Agency includes them, so tick the team box.
Do unused credits roll over?
No. Plan credits reset each month. Top-up packs are one-off purchases from Billing. Credits are not refundable.
Is anything I type sent to you?
No. The sums run in your browser. If you have accepted analytics cookies, we only count that the calculator was used and which plan button was pressed.
Are the prices VAT included?
Yes. Pro is £29 a month, Agency £129 a month and a 200-credit top-up pack £39, all VAT included. Nothing is added at checkout.