The short answer
OtterlyAI is an AI search monitoring tool. It tracks whether your brand is mentioned and your site cited on engines such as ChatGPT, AI Overviews and Perplexity.[2]
GEO Agency scores your pages and suggests fixes, from £0 to £129 a month with VAT included. It runs on Google Gemini, so its results are estimates.
Read this first: we are not neutral
We are not neutral. We make GEO Agency, so read this as our view, not a review.
Every fact about OtterlyAI comes from OtterlyAI's own public pages. Each one links to its source, checked on .
We have not used OtterlyAI ourselves. Prices and features change, so check their pages before you decide. If something here is out of date, tell us at hello@trustedmedia.co.uk.
OtterlyAI and GEO Agency side by side
Their column comes from their own pages; the numbers in brackets link to each source. Ours comes from our Pricing page.
| OtterlyAI | GEO Agency | |
|---|---|---|
| What it does | Monitors brand mentions and website citations in AI search.[2] | Scores your pages across seven areas, with the reasons and suggested fixes. Site audits, answer simulation, competitor and gap checks, white-label PDF reports. |
| Published price | Lite €29, Standard €189, Premium €489 a month; Enterprise custom. "Prices are in USD or EUR, excluding tax."[1] | Free £0 (3 credits a month), Pro £29 a month (50 credits), Agency £129 a month (500 credits). VAT included. Enterprise by agreement. |
| AI assistants | 4 of 7 AI engines on each listed plan; "each engine uses credits". Enterprise: unlimited engines.[1] | Runs on Google Gemini. Results are estimates, not a record of what ChatGPT or other assistants told a customer. |
| How much you can track | Lite 16 prompts, Standard 120, Premium 403, Enterprise from 1,000.[1] | Credits: 3, 50 or 500 a month. One page analysis is 1 credit. |
| Trial or free plan | A free trial for new users; no length stated.[1] | Free plan, no card needed. Paid plans can be cancelled from Billing at any time. |
What OtterlyAI says it offers
- Engines named: ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Perplexity and Copilot.[2]
- Tracking: daily on Lite and Standard; daily or weekly on Premium and Enterprise.[1]
- Credits: "Every plan can track every engine. Each engine uses credits."[1]
- Who each plan is for: Lite for solo marketers and small teams, Standard for SMEs and marketing teams, Premium for mid-sized companies and agencies.[1]
When OtterlyAI fits better
- You mainly want monitoring: a regular record of whether engines mention you and cite your site. GEO Agency does not log what they say.
- You need engines beyond Gemini, such as ChatGPT, Perplexity, Copilot or Claude.[2]
- You track a small set of prompts cheaply: Lite is €29 a month plus tax for 16 prompts.[1]
When GEO Agency fits better
- You want a price with VAT already in it, in pounds: Free, Pro £29 or Agency £129 a month.
- You need to know what to fix on the page: each page is scored across seven areas, with the reasons and suggested fixes.
- You send clients reports: white-label PDF reports are on Pro and Agency.
- You would rather hand it over: a person at GEO Agency can do the work with you, quoted first.
Can you use both?
Yes. A monitoring tool shows whether the engines mention you. GEO Agency helps you work out which pages to fix and report the work.
Try the free plan on one page first, and see how to check if ChatGPT recommends you by hand.
Sources, checked on 13 November 2026
- OtterlyAI pricing page (otterly.ai/pricing), checked on .
- OtterlyAI home page (otterly.ai/), checked on .
Honest limits
GEO Agency runs on Google Gemini, so its scores and answer simulations are estimates, not a record of what ChatGPT or any other assistant told a customer.
We do not promise rankings or a place in AI answers, and this page does not claim that either tool can.
Common questions
How much does OtterlyAI cost?
When we checked on 13 November 2026, OtterlyAI's pricing page showed Lite at €29 a month, Standard at €189 and Premium at €489, with Enterprise priced on request. It says prices are in USD or EUR, excluding tax. GEO Agency costs £0, £29 or £129 a month, VAT included.
Which AI engines does OtterlyAI monitor?
Its home page (checked 13 November 2026) names ChatGPT, AI Overviews, AI Mode, Gemini, Claude, Perplexity and Copilot. Its pricing page says each plan covers 4 of 7 AI engines, and that each engine uses credits. GEO Agency runs on Google Gemini only.
Is OtterlyAI's €29 plan the same as GEO Agency's £29 Pro plan?
No. OtterlyAI Lite tracks 16 prompts on AI engines, before tax. GEO Agency Pro gives 50 credits a month for page analysis, site audits and reports, VAT included. They do different jobs.
Does OtterlyAI have a free trial?
Its pricing page says it provides a free trial for new users, but did not state the length when we checked. GEO Agency has a free plan with 3 credits a month and no card needed.