Why consultants are being asked about AI
As a freelance SEO consultant you are usually the person a small business trusts with "anything Google". So when the owner tries an AI assistant and their firm is not mentioned, the question lands with you.
It is a fair question, and a useful one: it is a chance to extend work you already do rather than a threat to it.
Most of the groundwork overlaps with good SEO:
- Pages that answer a clear question.
- Facts that are correct and consistent.
- Structured data.
- A site that crawlers can read.
What is new is the way you check it and the way you report it. A position in a list does not exist in an AI answer, so the old report format does not fit. Our GEO vs SEO guide sets out what carries over and what does not.
A small, honest add-on you can sell
You do not need to rebrand as an AI specialist. A simple add-on works well for a solo practice:
- Agree the questions. Five to ten questions in the client's customers' words. The free question set builder gives you a starting list in a minute.
- Score the pages that should answer them. Page analysis scores a page across seven areas, from answerability and structure to crawlability, with the reasons and suggested fixes.
- Audit the site once. A site audit crawls up to 100 public pages and ranks the weakest, so your hours go where they matter.
- Fix, then re-check monthly. Same questions, same method, one short report.
Keeping it inside one plan
Pro costs £29 a month, VAT included, and gives 50 credits. For one or two retained clients that is usually plenty.
- Page analysis: 1 credit.
- Site audit: 10 credits.
- Competitor comparison: 1 credit.
- PDF export: half a credit.
If a busy month needs more, a 200-credit top-up pack is £39 (VAT included) from Billing. To size it for your own client list, the credit calculator shows the sum line by line.
If you later take on a partner or want approved changes pushed straight to WordPress sites, the Agency plan adds a shared team workspace and the WordPress connection. Nothing is published until a person approves it.
Pricing the add-on
How you charge is up to you, but two patterns are easy to explain to a client:
- A fixed monthly line on an existing retainer, covering the re-check, the report and an agreed number of fixes.
- A one-off baseline audit with a written fix list, which the client can then implement themselves or ask you to do.
Either way, put the question set and the method in writing at the start, so the client knows exactly what is being measured and why the numbers will move around.
Reporting it without overselling
The trap for consultants is the screenshot. One answer, pasted into a report, will not match what the client sees when they ask again. Instead:
- Report "named in X of Y asks" across a fixed question set.
- List the work done.
- Say plainly what you cannot control.
Our guide to reporting AI visibility to clients has wording to use and wording to avoid. White-label PDF reports on Pro carry your name, not ours.
Honest limits
- The tools run on Google Gemini. Scores and answer simulations are estimates of how an assistant might treat a page, not a record of what ChatGPT or any other assistant told a real customer.
- No promises. We do not promise rankings or a place in AI answers, and we would ask you not to promise them either.
If you would rather hand a piece of work to us, the done-for-you service is quoted per job.
Common questions
Is the Pro plan enough for a freelance consultant?
For most, yes. Pro is £29 a month with VAT included and gives 50 credits: a page analysis uses 1 credit and a site audit 10, so a month covers a few audits plus a steady run of page checks. If you run out, a 200-credit top-up pack is £39.
Can I send reports under my own name?
Yes. White-label PDF reports and share links are included on Pro and Agency. A PDF export uses half a credit.
Do I need the Agency plan if I work with a partner?
Only if you want a shared team workspace or the WordPress connection. A single consultant with one login is well served by Pro.
Will this replace my SEO tools?
No. Keep your crawler, rank tracker and search console. GEO Agency adds a different question: how usable your client's pages are as a source for an AI answer, and how an answer might look.
Can I promise clients they will appear in ChatGPT?
No, and you should not. Nobody controls what assistants say. Sell the checks, the fixes and an honest measure of change over time.