What a white-label report is
Animated illustration of a sample report for a fictional firm: five customer questions are asked again, the firm is named in three of them, and a small chart shows the sample count rising from one to three over four months. Made-up figures.
A white-label report is a PDF you send to a client under your own agency name. It sets out the checks you ran on their site, what the tools found and what you changed.
On GEO Agency it is built from the work already done in the app: page analyses, site audits, answer simulations and competitor comparisons. You do not copy figures into a slide deck by hand.
The point is not to look impressive. It is to give a client a clear, repeatable account of a new kind of visibility that they cannot easily check themselves, in a format that still makes sense when they forward it on.
What goes in it
- Page scores with reasons. Each analysed page is scored across seven areas (answerability, verifiability, structure, freshness, authority, crawlability and safety), with the reasons and suggested fixes.
- Site audit findings. Up to 100 public pages crawled, the weakest ranked first.
- Answer simulations. How an assistant might answer the client's questions, and whether their page is likely to be used.
- Gaps against a competitor. The questions a rival page answers that the client's does not yet.
Add your own covering note: the question set you agreed, how often the client was named across repeated asks, and the changes made this month. Our guide on AI visibility reporting for agencies has an eight-part template and a printable checklist.
Which plans include it
| Free | Pro, £29 a month | Agency, £129 a month | |
|---|---|---|---|
| White-label PDF reports | Not included | Included | Included |
| Share links | Not included | Included | Included |
| PDF export | Not included | 0.5 credits each | 0.5 credits each |
| Monthly credits | 3 | 50 | 500 |
| Team workspace | No | No | Yes |
A month of reporting for one client might be:
- a handful of page analyses at 1 credit each;
- a site audit at 10;
- a PDF at half a credit.
The credit calculator works out the total for your client list and shows the sum. A 200-credit top-up pack is £39 (VAT included) if a month runs over.
A sensible reporting rhythm
Monthly suits most retainers.
- Take a baseline in the first month, before any changes, so later reports have something honest to compare against.
- Re-run the same question set the same way each month, and keep the report to a page or two: what was checked, what changed, what you will do next.
- Save the deeper findings for a quarterly review, such as the full site audit, when there is enough change to discuss.
Weekly reports tend to show noise rather than progress, because answers vary from one ask to the next.
Wording that survives the client checking
Clients will try an assistant themselves. If your report says "you rank first in ChatGPT" and their answer names someone else, the report loses its value. Instead:
- write "named in X of Y asks this month";
- explain that answers vary from one ask to the next;
- keep the list of work done.
To see how the pieces fit together, the example audit walks through one for a fictional firm.
Honest limits
The tools run on Google Gemini, so scores and simulations are estimates, not a record of what any assistant told a client's customers. We do not promise rankings or a place in AI answers, and white-label reports should not either.
If you would rather we produced the reports, the done-for-you service is quoted per piece of work.
Common questions
Is white-labelling included on the free plan?
No. White-label PDF reports, PDF export and share links start on Pro (£29 a month) and are included on Agency (£129 a month). Prices are VAT included.
What does a PDF report cost in credits?
A PDF export uses half a credit. The checks inside it, such as page analyses (1 credit each) and site audits (10 credits), are charged when you run them.
Can the client see GEO Agency anywhere on the report?
White-label reports are for presenting under your own agency name. If you share a link rather than a PDF, check how it appears before sending it to a client.
Can you write and send the reports for us?
Yes, as part of the done-for-you service, quoted per piece of work. Ask through the Services page.
Can the report say the client ranks in ChatGPT?
It should not. There is no ranking in an AI answer, and the tools run on Google Gemini, so results are estimates. Report how often the client is named across a fixed set of questions, and the work done.